Black Friday 2026 takes place on Friday 27 November 2026 in the United Kingdom, followed by Cyber Monday on Monday 30 November. Learn the exact start dates for Amazon UK, Currys, and Argos, plus how to spot genuine price cuts.
In the United Kingdom, Black Friday 2026 will officially land on Friday, 27 November 2026.
Cyber Monday will follow three days later on Monday, 30 November 2026.
Black Friday always takes place on the day following American Thanksgiving (the fourth Thursday in November). In 2026, Thanksgiving falls on 26 November, meaning Black Friday lands near the very end of the month, coinciding directly with the final pre-Christmas payday for most UK workers.
Because Black Friday falls on 27 November this year, UK retailers are preparing for a compressed shopping window between Black Friday and Christmas, triggering unusually aggressive early sales.
While 27 November is the official date, Black Friday in Britain is now a month-long shopping period. Here is the confirmed rollout calendar:
• Amazon UK: Early access deals start mid-November, followed by the official 'Black Friday Week' kickoff on Friday 20 November 2026.
• Currys: Launches 'Black Tag' price matching in late October, offering a guarantee to refund the difference if the item drops further on Black Friday.
• Argos: Early toy and tech promotional waves roll out across the first two weeks of November.
• Boots: Month-long Black Friday price slashes on beauty, premium skincare, and fragrance begin from 1 November.
• John Lewis: Activates price matching from mid-November with included 2-year guarantees on electronics.
For most tech, kitchen appliances, and household items, the answer is no. Major UK retailers fix their campaign prices weeks in advance.
Amazon own-brand devices (Echo, Kindle, Fire TV) historically hit their lowest prices on the Wednesday before Black Friday and remain steady through Cyber Monday.
The exceptions are Lightning Deals and flash doorbusters, where retailers release limited quantities of specific high-demand bundles.
If an item reaches your target price during Black Friday Week and the retailer offers extended returns until January 31, buy it immediately rather than waiting for Friday.
Black Friday 2026 takes place on Friday 27 November 2026. Cyber Monday follows on Monday 30 November 2026.
Most UK online retailers launch their official Friday deals at midnight (00:01 GMT) on the morning of Friday 27 November, though Amazon and Currys release fresh deals throughout the week from 06:00 GMT.
Black Friday is generally stronger for hardware, TVs, home appliances, and video games. Cyber Monday focuses heavily on laptops, computing accessories, digital software subscriptions, and fashion clearances.
Use Hype Deals UK price history charts. Under UK Trading Standards rules, retailers can advertise discounts off a 28-day historical price, which may have been artificially inflated.